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What Do I Write on the About Page of My Website?

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I’ve seen so many biz owners get stuck on this part of their website.

A few common things I hear (and maybe you can relate):

  • “Hmm I don’t really like talking about myself and if I did, I don’t know what I would say.”

  • “I’m just not sure where to start.”

  • “I’m good at what I do but don’t know what to put because I don’t really have formal training.”

I am addressing all of these in today’s blog post

“I don’t really like talking about myself”

I have heard this one a lot and I definitely understand how it can be something that gets people feeling stuck.

Unfortunately the best advice I have is to get over it, push through, and make it happen. I say this with love of course!

For so many, our businesses are an extension of us. Thanks to social media, they require us to have our own personal brands.

We must must MUST get over the fear of being seen and allow yourself to SHINE.

If you have a business, it is likely because you solve a problem for others. If you don’t talk about what you do and what inspired you to get there, who will?

By dimming your light you are standing in the way of other people receiving the good you have to share.

If this is hard for you I understand. If you are powering through and sharing anyways, I applaud you.

Don’t worry about sounding perfect or getting into the comparison game. Focus on being YOU and understand that no, you won’t resonate with everyone but that’s okay.

Try to reach everyone and you will reach no one.

“I don’t know what I would say”

A good place to start is by imagining yourself being in an actual conversation with a human. If you were to sit down with someone to talk about your business and they said,

“So, tell me about yourself” and

“what do you do?”.

Then what would you say?

A helpful way to get your thoughts out into the open and begin processing how you might answer this question is by doing a voice recording on your phone. Say everything you might want to say to this person. Don’t worry about getting it perfect and if you need to make revisions along the way please do so.

After you’re done, listen back on it AND MOST IMPORTANTLY make the agreement, promise, and oath NOT to judge yourself. No judging your voice. No judging how you speak. No judging mistakes. This is all about understanding who you are in your business AND your business as a whole. Progress. Not perfection.

You’ve got more important shit to do than sitting around judging yourself. The world needs your magic dammit!

(Takes long exhale) Phew. Sorry about getting all firey on ya.

Once you are reviewing what you said, start to write it down! By the time it’s over then you will likely have a couple of paragraphs for your bio. Boom done.

“I’m just not sure where to start.”

This is very similar to the answer above. Start anywhere!

Don’t worry about everything being perfect. Also, release resistance to the idea that it might take a little time to fine tune. It’s okay to write a couple of drafts, cross things out, start over and try again.

Take messy action and get moving!

The one thing I will say though, is your website (and YOU) are always evolving and changing. At some point, you will just need to launch the darn thing and know that you can always circle back and make adjustments.

“I’m good at what I do but don’t know what to put because I don’t really have formal training.”

You can make ANYTHING applicable if you really put the effort in. The reality is that everything is applicable because everything you have done has gotten you to where you are today.

The imposter syndrome is real. I know and I have been there. But recognize that the only thing holding you back is you.

If you are making agreements to clients, follow through on those agreements and get them results… then you are running an ethical business. If you are good at what you do, focus on THAT. There is a part of you that believes in yourself enough to do this. Focus on that part.

If it helps, give yourself your own certificate and permission slip to be the expert of whatever you do. If you aren’t an expert yet and you are noticing gaps in certain areas, take action and fill them.

Educate yourself wherever needed. Business ownership is a marathon, not a sprint. Show yourself some grace and be patient with the tiny actions every day that add up to big returns!

If the content of your bio isn’t where you want it to be now, where do you want it to be?

Do you want to say you have given a TED talk? Or run a 6/7 figure biz? Or be featured in a magazine? Then start where you are but write these goals down! One day you will be able to add them to your bio 🙂


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Would you like help writing for your website?

Copywriting is anything on your website that is written. It can feel like a big undertaking if you aren’t sure where to start, but I can help!


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